With the prosperity of the market, how to attract and retain consumers has become the key to brand development. With its diverse and creative ways of playing, one thing one code marketing is gradually becoming the right hand of many brands to enhance consumer engagement and loyalty. This article will delve into the five creative ways of one-thing, one-code marketing to reveal the charm behind it.

First, sweep the code to get red envelopes, surprises

One thing one code marketing sweep code red envelope activities, is undoubtedly one of the most direct and most attractive ways to attract consumers. After purchasing a product, consumers just need to scan the QR code on the product to have a chance to get cash hongbao. This "direct cash package" approach not only meets consumers' pursuit of affordable benefits, but also adds unexpected small surprises while enjoying the product. The "lucky red envelope" further increases the fun and interaction of the activity, allowing consumers to experience the fun of the game in the process of drawing red envelopes, so as to attract more young consumers to participate.

Second, points reward, enhance stickiness

In addition to cash envelopes, one-thing, one-code marketing also effectively enhances the stickiness of consumers to the brand through the point reward mechanism. Each time consumers scan the product QR code, they can obtain a certain number of points, which can be exchanged for goods, coupons, gifts and other rich prizes in the brand's points mall. In addition, for consumers who scan the code continuously, the system will also give additional points to encourage consumers to form continuous purchasing habits.

Third, interactive games to enhance the sense of participation

The interactive game link in one-object-one-code marketing has pushed consumers' sense of participation to a new height. After consumers scan the code, they can enter the lucky draw page to participate in fun games such as turntable lottery, scratch-off lottery, and have the opportunity to win products, coupons, discount coupons and other lucrative prizes. Question-and-answer games pop up questions and answers related to brands or products, allowing consumers to deepen their understanding of brands and products in the process of answering, while enhancing interaction.

4. Exclusive rights and interests of members to enhance loyalty

One thing one code marketing also provides consumers with a convenient membership registration channel. After scanning the QR code of the product, consumers can quickly become a brand member and enjoy exclusive discounts, priority purchase rights, birthday benefits and other privileges. In addition, according to the consumer's number of scanning code, purchase amount and other data, the system will automatically divide the membership level, and consumers can get corresponding rewards when upgrading the membership level. This kind of exclusive rights and interests of members has undoubtedly greatly enhanced the loyalty of consumers.

5. Personalized customization to meet diverse needs

In one thing, one code marketing, personalized customized service is to provide consumers with a unique product experience. After obtaining the basic information and preferences of consumers by scanning the code, the system can push personalized product recommendations, use tutorials, brand stories and other content for consumers. At the same time, consumers can also participate in product customization services, such as choosing product colors, patterns, packaging, flavors, etc., to meet their diversified needs.

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