In the increasingly fierce market competition, the phenomenon of transshipment has become a major challenge faced by many brands. It not only disturbs the market order, but also damages the brand image and the interests of dealers. In order to effectively deal with this problem, the anti-channeling project came into being, through the integration of advanced technology and a full range of services, for the brand to provide a set of efficient and accurate anti-channeling management system. This article will delve into the core content of the anti-channeling project and take you to a comprehensive understanding of how it helps the brand to achieve the upgrade of market control.

First, the core platform: one thing one code anti-channeling goods traceability management platform

The core of the anti-channeling project is to build a one-object-one-code anti-channeling traceability management platform based on Internet of Things technology, communication network environment, hardware and software and cloud computing platform. By giving each product a unique identity code, the platform realizes the full chain traceability from production to sales, ensuring that product information is transparent and the flow is controllable.

2. Identification media: graphic tags and RFID electronic tags

In order to achieve accurate identification and tracking of goods, the anti-channeling project uses two key identification media: graphic labels (including bar codes, two-dimensional codes and two-dimensional code labels) and RFID electronic tags. As the "identity card" of the goods, these labels carry the only information of the goods, and provide a solid foundation for subsequent inspection and management.

Third, inspection method: diversified client support

The anti-channeling project provides a variety of inspection methods to meet the needs of different scenarios. Whether it is any two-dimensional code reading client, consumer specific client (such as network platform), or production and business special client (such as PDA, wechat, etc.), it can easily realize the rapid inspection of commodity information to ensure the accuracy and timeliness of information.

Fourth, full service: four types of service guarantee project implementation

In order to ensure the smooth implementation and efficient operation of the anti-channeling project, the project provides four types of all-round services: anti-channeling platform software services, anti-channeling digital business services, labeling services, and collector and production line automation services. These services cover all aspects from platform construction, data management to label production, production line transformation, etc., to provide a full range of technical support and service guarantee for the brand.

Five, significant benefits: five advantages to promote brand development

The implementation of the anti-channeling project has brought five significant benefits to the brand: regulating the distribution area, controlling the price management, mastering the product flow, mastering the dealer's purchase, sales and inventory situation and sales data analysis. These advantages not only enhance the brand's market control ability, but also optimize the sales channel management, laying a solid foundation for the sustainable development of the brand.

Six, key links: six management modules to build a complete system

The anti-channeling project covers six key links such as dealer management, commodity management, outgoing (incoming) warehouse management, off-site transfer management, return management and data analysis management. These modules are interrelated and synergistic, and jointly build a complete and efficient anti-channeling management system, providing comprehensive and multi-level market control support for the brand.

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