How to effectively enhance brand influence, enhance consumer trust and accurately open up new markets has become an important issue faced by many wine companies, and traceability marketing is gradually showing its unique charm and huge market potential in the liquor industry.

One thing, one code: Digital innovation in the liquor industry

One thing, one code, that is, each product has a unique two-dimensional code identification. The introduction of this technology makes every link of liquor products from production, circulation to consumption can be accurately recorded and traced. Consumers only need to scan the QR code on the bottle with their mobile phones to obtain the detailed information of the bottle, including the source of raw materials, production process, quality inspection report, etc., which greatly improves the transparency of the product and the trust of consumers.

Second, traceability marketing: build a brand trust bridge

Traceability marketing is not only an information query tool, but also an important means to build a trust bridge between brands and consumers. Through one thing, one code, the wine company can show consumers its strict control of product quality and the ultimate pursuit of consumer experience. This transparent management mode helps to establish a good image of the enterprise and enhance consumers' loyalty and identity to the brand.

Third, data insight: New opportunities for precision marketing

Another important value of one-thing, one-code technology lies in its powerful data collection and analysis capabilities. Each scanning behavior is an accumulation of data, which can be used by wine companies to analyze consumers' purchasing habits, preference changes, etc., so as to develop more accurate marketing strategies. For example, the launch of customized products or promotions for specific consumer groups to improve market response and conversion rates.

Fourth, interactive experience: enhance consumer participation

One thing one code can also be used as an interactive platform to connect brands with consumers. By scanning the code, consumers can not only obtain product information, but also participate in the lottery, receive coupons, join the member community and other activities, these interactive experiences not only enrich the shopping fun of consumers, but also strengthen the emotional connection between the brand and consumers, laying a solid foundation for the cultivation of brand loyalty.

Fifth, market development: break geographical restrictions, expand global vision

Under the background of globalization, one thing one code technology provides convenience for liquor enterprises to explore the international market. Through the construction of a global traceability system, wine companies can easily achieve cross-border product tracking and management, at the same time, the use of two-dimensional code as the entrance, to show overseas consumers the charm of traditional Chinese wine culture, attract more international attention, and promote the globalization of liquor brands.

For business inquiries, please call: 400-689-0580

Or email: marketing.list@yesno.com.cn